Gautam Rice

We worked with the biggest rice name in the UAE, Gautam Rice, to increase brand awareness. We positioned the company in media such as The National, Caterer ME, Food Navigator Asia, BBC Good Food and Hospitality Integrator, to name a few.

We secured over 20 pieces of coverage in six months totalling AVE of $65,000 and PR value of $200,000. We used a mixture of tactics from press releases, interviews, thought leadership articles, Q&As, competitions, and recipes to help move the brand forward.