The Drill

When this Australia-headquartered crisis communications simulation software company wanted to launch its unique ‘live’ crisis simulation experience in the UAE, it chose to work with us.

We secured over 20 pieces of coverage in three months, totalling around $100,000 of PR value.

In addition to coverage in Arabian Business, Campaign ME, Adgully, and Reputation Today, we secured further media industry exposure through Telum’s news portal, MEPRA’s newsletter and social channels, international agency association The Mission, a UK agency newsletter, and highly engaged WhatsApp groups including Global Women in PR MENA, MEPRA, and Shakespeare Comms’ media support group—collectively reaching nearly 500 journalists and PR professionals.

We also arranged talks and workshops for The Drill with industry associations.

The Drill also worked with us on business development. We delivered a dozen excellent leads, and facilitated in-person meetings, video calls and email introductions with prospective clients.